Safaricom is considering cutting M-Pesa transaction fees in efforts to retain the higher business volumes that followed the imposition of free M-Pesa for deals of up to Sh1,000.
The telco’s CEO, Peter Ndegwa, hinted that the firm may offer price cuts to retain customers who have joined the service and those who revved up transactions due to free transfers that were introduced in March.
The Central Bank of Kenya (CBK) announced the removal of charges on M-Pesa transactions of up to Sh1,000 from March 16 and extended the offer to December 31, a period when bank-to-mobile phone transactions would also be free.
The relief measures, which were introduced to encourage cashless payments to curb the spread of the coronavirus, helped increase the value of M-Pesa transactions by 32.9 percent to Sh9.04 trillion and it added 3.2 million one-month active customers.
These are the growth numbers that Safaricom is seeking to defend with a price cut.
“We are considering but we would want to see how consumers respond to volumes before we make a significant judgment on that,” says Mr Ndegwa in reference to the price cut.
“It is something we are looking at and we intend to reduce our transaction costs over time. How quickly we do that is something we want to judge but certainly, we haven’t made a decision yet at this stage.”
The volumes of M-Pesa transactions grew 14.9 per cent to Sh5.12 billion in the six months ended September.
Safaricom reckons that the free M-Pesa transfer cost it Sh9 billion in the six months to September, which saw the firm report a six per cent drop in net profit to Sh33.07 billion — the first fall in nine years.
At Sh9 billion, the estimated revenue loss is equivalent to 25 per cent of the Sh35.88 billion Safaricom made from the M-Pesa platform in the six months to September and 7.2 per cent of total revenue in the same period.
Safaricom charges its subscribers between Sh10 and Sh28 for withdrawals of between Sh50 and Sh1, 000. Its fees for withdrawals of between Sh2,500 and Sh150,000 range between Sh50 and Sh300.
Banks and Safaricom are fretful that the CBK could extend the free service amid the spike in Covid-19 cases and fatalities.
The firms are pushing for the CBK to involve them should the regulator decide to extend the tenure of free transactions beyond the end of December.
Kenya has reported 79,322 confirmed cases of the Covid-19 from 49,721 on October 25, reflecting a 59.5 per cent growth. Fatalities have increased to 1,417 from 902 a month ago, representing a 57.1 per cent jump.
Public health officials have been warning of a second wave of the virus akin to what is happening in Europe where several countries have reinstated lockdowns or partial lockdowns to try to stem infections.
Safaricom had said that it was cautious about how consumers will respond when the free service is withdrawn.
This is the second time that Safaricom is hinting at fee cuts on a service that has been gaining popularity and now has 26.79 million active users.
The telco had last year said the Sh2.15 billion acquisition of M-Pesa through a joint venture with Vodacom was going to give it full control of the brand, save it billions of shillings in royalties and give it room to cut fees.
Safaricom used to pay two per cent of its annual M-Pesa revenue to Vodafone while Vodacom has been paying five per cent in intellectual property fee.
Mr Ndegwa said the telco may in future consider spinning M-Pesa from the main business as it seeks to broaden it into a financial service provider.
“In terms of whether we intend to spin-off M-Pesa as a separate business, from a structural perspective, that is something we will continue to review as Safaricom evolves so that we have an optimal corporate structure,” he said.